Eastbrook Homes, Inc.
1188 East Paris Ave SE
Grand Rapids, MI 49546
(616) 988-1335
sorensenb@eastbrookhomes.com
PRESS RELEASE
FOR IMMEDIATE RELEASE:
April 10, 2010
Eastbrook Homes continues aggressive investment in West Michigan
The current ills associated with the housing market have resulted in many homebuilders getting out of the business altogether and several others severely curtailing their efforts. Not so at Eastbrook Homes here in West Michigan where optimism for the future is supported by more than 40 years of successful homebuilding experience. When March sales came in significantly higher than expected, their enthusiasm was further bolstered.
As one of West Michigan’s premier homebuilders, Eastbrook Homes has felt the pinch of the housing price slide as much as any organization. But even with a significant drop in sales for 2009, company president Mick McGraw is buoyed with enthusiasm for the future. “We’ve recently acquired properties and communities in West Michigan, Lansing and Auburn, Alabama,” he reports. “Those acquisitions are in addition to our already significant inventory in West Michigan and Lansing plus our raw land ready for development. There’s no secret about why we feel the way we do,” he says. “Our optimism for the future of the housing market stems from the fact that we believe in the economy and in the people of West Michigan and Alabama to bounce back from these difficult times. And for home buyers to recognize unprecedented value when they see it.”
Eastbrook’s VP of Sales & Marketing, Bob Sorensen, sees a silver lining in the form of long-term benefits to Eastbrook and its customers from the current recession. “While the market has been contracting over the past two years, we’ve adapted by becoming even more efficient in our operations. So, not only have we benefitted by learning new, more productive methods, we’ve been able to pass along the savings we’ve realized to our customers,” he states.
Those savings, along with government stimulus funds in the form of tax credits, have made this one of the best times in history to purchase a home. “When you combine housing prices that are at an all-time low relative to value, and the current low mortgage interest rates, and the availability of government stimulus money, you’ve got a perfect storm of attractive incentives for anyone considering a home purchase,” points out McGraw. “We won’t see this kind of value convergence again in our lifetime.”
About Eastbrook Homes
Since its beginning as Eastbrook Builders in 1967, Eastbrook Homes has helped set new standards for residential builders. Today, every Eastbrook community is designed to promote and encourage healthy living, be it through planned walking trails, well-designed Community Centers, swimming pools, or parks and ponds. The intent is to encourage comfortable, healthy and friendly neighborhood environments that residents will be proud to call their home.
Accomplishments such as being named a leading Energy Star® builder in the state of Michigan and a national award recipient from Eliant©, the foremost consumer research company catering exclusively to the new home industry, are only a few recent examples of Eastbrook’s dedication to superior homebuilding focused on real value and 100% customer satisfaction.
###
